| Project name | Caesars Palace Times Square |
| Location | 1515 Broadway, Times Square, New York City |
| Partners | Roc Nation (Jay‑Z), SL Green, Caesars Entertainment |
| Investment | $250 million |
| Vision | Redefine Times Square as a cultural and entertainment hub—beyond gaming—integrating music, hospitality, and community programming. |
Overview
Caesars Palace Times Square is a proposed destination at 1515 Broadway, aiming to blend gaming with live entertainment, dining, and cultural programming. Backed by Roc Nation, SL Green, and Caesars Entertainment, the project positions itself as an evolution of Times Square’s identity—prioritizing experience design, safety, and community partnerships alongside traditional casino operations.
Community impact
The proposal highlights thousands of potential jobs across hospitality, security, retail, and creative roles, with commitments to support Black and working‑class communities through hiring pipelines, vendor inclusion, and arts initiatives. At the same time, residents and stakeholders have raised concerns about crime, congestion, and gentrification—pressing for transparent safeguards, local benefit agreements, and measurable outcomes tied to neighborhood wellbeing.
Economic impact
Proponents project billions in tax revenue and a tourism boost driven by integrated entertainment offerings and marquee partnerships. Critics caution that increased foot traffic may strain public services and transit, emphasizing the need for coordinated planning, impact assessments, and reinvestment mechanisms to ensure net‑positive outcomes for Midtown and the broader city.
Cultural significance
Framed as an extension of New York’s entertainment identity, the project seeks to complement—not replace—existing institutions by programming music, fashion, and technology‑forward experiences. Supporters see potential for new creative ecosystems; skeptics worry about overshadowing Broadway and shifting the district’s character. The long‑term cultural value will hinge on curation, collaboration with local theaters, and equitable access for artists and audiences.
